Starting your own Business - Part 1

So you're starting your own business - What do you sell? 

Don't sell anything you're not passionate about! 

I had the opportunity to talk with a few businessmen and women recently who are in the business of selling products. 

Their basic advice was if you're in the business of selling as an individual - sell what you know and love. 

Basically if you like computers and electronics and you know a lot about them that's probably the business you want to get into. If you like jewellery sell jewellery! If you like books! sell books! 
You will probably come off as a better salesman if you give the impression that you know a lot about the product you're selling. 

Think about it - as a consumer do you ever want to buy anything from someone who doesn't have the answers to your questions about the product that THEY are selling? The same will apply when you begin to sell. 

But at the same time they said - "You could have the best product in the world but if no-one wants to buy it then it's the worst product for you to sell" 

In other words yes you need to sell something you're passionate about but it also has to be something that other people want to buy and can't get it easily already. You need to know your market. For example, the same things that will sell like hot bread in the US will never sell in Trinidad. Different markets.

Now we know you're just starting this business to "hustle" and make a quick buck. You're in this for the long haul. Well we'd hope so. 

So here's an example of how things grow - you start by selling computers; laptops, towers, all-in-one machines. Then you start selling other accessories, services, software and then all of a sudden 

side bard- (really this happens in about 5 to 10 years) 

-- your personal selling business starts to grow into the next IMB or HP. Well maybe not that big. But everything starts to grow and growth is ultimately what any businessman wants. They want to see their business grow and expand and make money.